On August 4, 1976 cowboys from the American Southwest section of the Smithsonian’s annual Festival of American Folklife were in the middle of demonstrating a calf roping technique when a 400-pound bull calf "made him a hole" in the corral fence and took-off from the Festival site into lunch-hour traffic.
In January 1967, after just a few months on the job as the Smithsonian's Director of Museum Services, Jim Morris had an idea. What if the Smithsonian were to put on an outdoor festival in Washington to exhibit and celebrate folk traditions from around the nation?